Meet the DirtFish Team: Sami Dallas

Running DirtFish Rally School operations is a huge undertaking, so it helps to have a rally fan at the helm

What makes DirtFish so special? Every member of the team is a gearhead. That’s especially valuable when you need someone to oversee operations for an entire rally school – so who better than a huge World Rally Championship fanatic who drives a classic Subaru?

Sami Dallas makes sure DirtFish’s entire rally school operation hums along seamlessly by knowing the business inside and out, combining her exacting approach to management with a passion for rallying that goes all the way back to her childhood.

“Sami is a leader by example here at DirtFish,” says DirtFish CEO Justin Simpson. “She is a process expert and has implemented many initiatives to help DirtFish be more efficient.

“Sami has an art for balancing fun at work and getting stuff done – that’s something I admire about her. Sami is a huge advocate for DirtFish; you’ll always find her talking to rally fans whether at DirtFish, events or at a random grocery store while we are at a motorsports event and someone asks ‘what is DirtFish?’.

“Having touched nearly every department in the Rally School business, she can provide support and direction to nearly every person on our team. I appreciate her tenacity when taking on tough projects and attention to detail, ensuring they are properly implemented.”