Extreme E announces expanded US broadcast coverage

Three-year partnership spanning more than 50 countries penned with Discovery for all-electric off-road series


Extreme E has announced an agreement with broadcast giant Discovery which will be one of the new series’ most expansive partnerships.

The three-year agreement will cover more than 50 territories across Europe, where the series will be shown on Discovery’s Eurosport network, plus North America where it will be shown on the Motor Trend channel.

It is the second North American broadcast deal to be announced, with Fox Sports also set to show the off-road championship in the United States, Canada and the Caribbean.

As well as live race broadcasts, highlights shows and on-demand streaming will be available too, all in local languages and fronted by renowned motorsport experts.

“It is fantastic news that Discovery has joined our expanding list of broadcast partners,” said Ali Russell, chief marketing officer at Extreme E.


Photo: Spacesuit Media/Extreme E

“With its extensive portfolio of channels and direct-to-consumer platforms around dedicated passion verticals, Discovery’s brands are visible all over the world and will be instrumental in bringing Extreme E to a truly global audience.

“We are working really hard to have everything in place for Season one and deliver a truly engaging range of programs, not only from a race perspective but also to highlight our three key pillars: environment, equality and electrification.

“As a sport for purpose, our broadcast partners are vital in helping deliver a message focusing on sustainability, green technology and innovation, bridging the gap between research and development, racing and road.

“This not only excites fans on the capabilities of electric vehicles, but also challenges some of the best female and male drivers on some of the most extreme environments in the world.

“Extreme E is a future facing broadcast product incorporating virtual reality, augmented reality, 3D, unique data overlays, new camera angles, gamification, fan voting and drone racers filming the action. Gaming meeting reality in the most extreme corners of the earth!”

The agreement with Discovery is the latest in a long list of high-profile TV deals for the burgeoning series, which will also partner with the BBC in the UK, and Fox Sports in Southeast Asia and Australia, among others.

“By partnering with Extreme E, we are harnessing our global portfolio of brands, channels and products across the wider Discovery network to scale a unique and invigorating event to viewers across the world,” said Trojan Paillot, VP rights acquisitions at Eurosport.

“We have a rich history of showcasing the world’s most exciting and sustainable motorsport events including Formula E and Eurosport Events operated Pure ETCR, the world’s first all-electric touring car championship.

“By building on this knowledge and expertise, we are confident we can bring Extreme E to millions of screens and build passionate communities of fans in key markets around the world.”

Words:Dominik Wilde

Photo:Spacesuit Media/Extreme E