FIA appoints its first ever CEO

American-born Natalie Robyn will join the FIA in the near future

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The FIA has appointed a CEO for the very first time in its history, welcoming Natalie Robyn on board to fulfill the position.

Robyn, who has significant experience in the motor industry with brands like Volvo, Nissan and the former DaimlerChrysler group, will join the FIA “in the near future” and, according to the FIA, will “be responsible for the successful operation and financial performance of an integrated and aligned FIA administration, as well as driving the overall strategy to deliver the leadership’s vision of reform the federation”.

“I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation,” said Robyn.

“I look forward to working with members, the senior leadership team and the president to deliver their vision of reform and growth with the involvement of all staff.”

FIA president Mohammed Ben Sulayem called it a “transformative moment” for the FIA.

“Her extensive experience and leadership will be crucial to improving our finances, governance and operations,” he said.

“She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our members and I welcome her to the team.”

Words:Luke Barry