It’s easy when you’re winning, right?
Wrong.
It helps, let’s be honest. But there’s a very real argument to be made that winning in the World Rally Championship only increases the workload on those selling, and telling, that story.
Toyota did a lot of winning in 2025, so the life as its communications and marketing lead is not a quiet one!
Hans De Bauw is an omnipresent, popular and enormously productive figure in the service park who has a fascinating story to share – starting as a cameraman for the BBC and leading to a meeting with Tommi Mäkinen that positioned him where he is today.
David Evans chats to Hans on SPIN, The Rally Pod as the pair talk about the realities of working in marketing and communications, why rallying really makes a difference to Toyota’s road cars and what the WRC needs to do to grow in popularity.
