World Rally Championship fans will have the chance to watch their sport every minute of every hour of every day from the start of next season, after WRC Promoter confirmed it would be hosting an all-new channel.
A decade into its tenure as promoter of the World Rally Championship, managing director Jonah Siebel talked of the firm’s plans for the future at an event in Portugal to commemorate 50 years of the WRC.
Siebel said: “We will launch a 24/7 rally TV channel for the championships next year. We want to reach new markets, we want to enter new markets so this is our plan to develop the TV we are very very confident.”
The current WRC promoter revolutionized the sport with the introduction of WRC All Live, as part of the WRC+ subscription service, in 2018.
FIA president Mohammed Ben Sulayem immediately offered his support to the new plan for 24/7 TV saying: “We want to reach the people and we have just heard the plans for the new channel.
“We have to reach people we have to appeal to all of the people who can see the [rally] cars look similar to the their cars, but they are not normal cars. We cannot forget that this sport is about speed but it is also about entertainment .”