Video: Why Prodrive is taking on Dakar with Loeb

Prodrive's boss and technical head outline what needed to be done to meet the sizeable challenge of the Dakar Rally

The Dakar Rally is one of the toughest, most demanding motorsport events in the world and, for Prodrive, it’s a challenge that is long overdue.

Sébastien Loeb and Nani Roma have not enjoyed the easiest of starts to their Dakar adventure aboard the Bahrain Raid Xtreme Hunter BRX1. But, for Prodrive boss David Richards, the operation is a longer-term project.

Find out how and when Prodrive’s Dakar idea started and what goes on behind the scenes as Prodrive prepared for its first assault on the classic rally raid.