DirtFish joins forces with British watch brand FORZO

All-new range of watches, starting with the FORZO DirtFish EnduraTimer Chronograph, brings rallying to your wrist


Timing is everything is a splendidly well-worn cliché. But it’s also a fact when it comes to our sport.

If a driver turns-in too late, they’re likely to crash. If a co-driver calls a pacenote too late, they’re near-certain to crash. And, obviously, failure to time arrival at a control precisely on a rally will result in a penalty.

It’s partly because timing really is everything that DirtFish has partnered with FORZO watches to produce the DirtFish EnduraTimer Chronograph.

And it’s partly because we like FORZO watches and we really like the Rothmans-inspired detailing on the face and the terribly cool DirtFish branding on the back. Add into that interchangeable straps in the livery of your favorite rally team – or even DirtFish orange like ours – and you’re on to an absolute winner.

DirtFish CEO Justin Simpson is a FORZO fan and very much a watch man. The boss said: “As the 2022 rally season gets underway, we’re really excited about this partnership with FORZO. The sport of rallying would not exist without timing, so working with FORZO is something entirely natural for us – we look forward to marking the importance and history of timing in our sport through this partnership.

“Celebrating all things rallying is a part of the DirtFish DNA and having worked on this project with Anthony, it’s fantastic to see the first FORZO DirtFish watch released. This is just the start of what we’re sure will result in result in a long-term and very exciting partnership.”

Anthony is Anthony Peacock, communications director of FORZO, friend to the stars and a man who’s typed more words about our sport than most dogs have had bones.

Peacock looked up from the laptop long enough to say: “This is a project that is very close to all our hearts, born out of years of experience, a shared passion for rallying and a close friendship with all the wonderful people at DirtFish.


“We wanted to create a watch that was authentic, stylish, and unique, reflecting the essential role of timing in the sport. And this is just the start of a whole family of DirtFish watches, which we hope will become as collectible as the iconic cars they pay tribute to.”

And for the more engineering-minded among us, the FORZO DirtFish EnduraTimer Chronograph is designed entirely in Britain, is finished in 316L stainless steel and runs an ultra-reliable Japanese mecha-quartz movement.

If you’re reading this in the UK, we need £450 to place one on your wrist or $630 if you’re sitting – or standing – to the left of the Atlantic (or to the right of the Pacific).

Words:DirtFish Media