Hyundai makes surprise WRC livery change

Original livery ditched after one round to give its road car performance brand more visibility


Hyundai has refreshed its 2024 World Rally Championship livery unexpectedly, ditching its original design after only one round for an updated look.

The two-tone blue livery with orange splashes that Thierry Neuville and Martijn Wydaeghe drove to victory at the season-opening Monte Carlo Rally will find itself becoming a one-rally special, as the introduction of a new paint scheme for Rally Sweden onwards is a permanent change for the year ahead.

That original Monte design had made its debut at last year’s Goodwood Festival of Speed on an Ioniq 5 SUV, then made its way to the WRC car – but only a month on from its maiden outing, it has been superseded by an N-focused livery.

Two major changes have taken place to the design: giving far more prominence to the N performance brand that Hyundai badges its souped-up road cars with, and adding more orange to the paint scheme.

Till Wartenburg, vice president of Hyundai’s N Brand and Motorsport division, said: “The new look honors this association [between N and rally] perfectly; fans and colleagues can now associate that intricate piece of rally machinery with their road-going Hyundai car.”

Neuville, Ott Tänak and Esapekka Lappi will give the new livery its first appearance later this week on Rally Sweden, starting with shakedown on Thursday morning.

Hyundai WRC livery gallery