Second Annual Subaru Winter Experience Creates Lifelong Memories


March 12, 2019 — The 2019 edition of Subaru Winter Experience has come to and end, drawing to a close three fully booked weeks of ice driving on Dollar Lake in Eagle River, Wisconsin. More than 200 drivers enjoyed a fleet of Subaru WRX, WRX STI, and BRZ cars on multiple ice tracks during one- and two-day ice driving experiences.

“This has been an amazing winter season for us,” said Patrik Sandell, founder of Subaru Winter Experience and driver for Subaru Motorsports USA. “I’ve been smiling for more than three weeks now, as all of the drivers that participated have given us great feedback on our program. As always, the instructors from DirtFish Rally School have delivered the highest level of professionalism and have been a huge part of this event’s success. We’d like to thank all of our sponsors and partners who have helped us make this year’s event a reality!”

Subaru Winter Experience will be back once again in 2020. Class dates and information will be finalized before the summer.

“We have many ideas for next season’s classes,” added Sandell. “The track designs will be brand new, and we will start to introduce advanced ice driving classes for the first time ever. We may have just wrapped up our 2019 experience, but we already can’t wait to welcome everybody back for 2020!”

Check out an exclusive gallery of photos from the 2019 edition of Subaru Winter Experience below. Be sure to visit and follow @SubaruWinterExperience on Facebook and Instagram for more information on 2020 as details are finalized.

An aerial view of Dollar Lake in Eagle River, Wisconsin, and the 2019 Subaru Winter Experience driving arena.
Our Swedish chef, Daniel Sparrfeldt, presenting the food in the restaurant at Chanticleer Inn.
Deep-fried “Hasselback potato” with sour cream, chives, salmon roe, and pickled onions.
The Igloo is where we the drivers relax in between the driving sessions.
There has been a lot of sideways action over the last couple of weeks. Here’s Patrik Sandell sending the Subaru WRX STI into the corner.
One of the driving techniques the drivers got a chance to try out was the Scandinavian flick.
Black Rifle Coffee keep the drivers focused all day!
Our fleet of Subaru BRZs, lined up and ready for the slalom track.
Some of the participants enjoyed more of what Eagle River has to offer. This group tried out dogsledding for the first time!
The dream team of Subaru Winter Experience 2019. Thanks to everybody who helped us make this year’s event a success! See you again in 2020!

About FlatOut Sweden
Formed in Sweden but with specialists all over the world, FlatOut Sweden is not your ordinary event company. With deep roots in motorsports, we know what it takes to create a truly unique experience for our clients. From driving schools to corporate events and even testing services for World Rally Championship teams, FlatOut Sweden’s portfolio includes some of the most diverse and impressive driving showcases on both sides of the Atlantic Ocean. For more information, visit

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

About DirtFish
Nestled in the foothills of the Cascade Mountain Range in the scenic town of Snoqualmie, WA, DirtFish Rally School is the only full–time rally school on the West Coast and boasts an impressive array of rally cars, rally driving programs and memorabilia to suit enthusiasts of all ages. Based at the former Weyerhaeuser Lumber Mill site, the property itself boasts a rich history, having been the second all-electric lumber mill in the country in 1914. A century later, in October 2010, DirtFish opened its doors with the goal of offering unparalleled training in top-level vehicles, as well as provide unequaled opportunities for vehicle testing, specialized training, corporate/team events and more. Rally heaven awaits any student enrolled in one of DirtFish’s many programs, from the simple Two Hour Taste of Rally program all the way up to the Three Day Ultimate Rally Experience and onto advanced and private training in both rally and rallycross, in either all-wheel drive Subaru STI or rear-wheel drive Subaru BRZ rally cars.